Every section below appears in the report you receive. Figures and citations are from an actual engagement; company and competitor names have been replaced.
Company A is named in 11 of 80 answers and rarely recommended in any of them. It is described accurately when it does appear, which is the good news: the deficit is coverage, not reputation.
Score is held down by three signals — mention rate, competitive share and citation breadth. All three respond to third-party placement, which is why the plan in Section 05 leads there rather than on-site work.
Competitor 1 holds 34% of vendor mentions off the strength of two comparison pages and a review-site category page. Both accept vendor submissions. That is the single highest-leverage move in this audit.
Lift figures are modelled from comparable engagements, not promises. We do not control the models, and we say so in the report rather than in a footnote.