Capibera Intelligence

How generative engines pick the brands they recommend.

Five industry guides on generative engine optimization, written from audit data rather than opinion. No gated PDFs, no newsletter wall.

Guide 01 Foundations

The GEO Playbook: How LLMs Index and Recommend Brands in 2026

A deep dive into generative engine optimization against traditional SEO: what carries over, what is obsolete, and where the leverage actually sits when a single answer replaces a results page.

Start here if you have never seen what an engine says about your company.

The rest of the series

Guides 02–05 · same template

Why Your Brand Is Invisible in ChatGPT (And How to Fix It)

Citation sources, prompt logic, and how zero-click answer placement is decided.

11 min 03

Perplexity & Claude Citation Architecture: A Technical Breakdown

How retrieval-augmented generation selects authority sources over backlinks.

16 min 04

Measuring AI Share of Voice: The New Metric Every CMO Needs

Defining Signal Score, hallucination risk, and competitive AI positioning.

12 min 05

How AI Search Destroys Traditional Marketing Funnels

A strategic response to conversational search replacing the results page.

13 min

Reading about it is useful. Seeing your own answers is faster.

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