Sample report · anonymised

A real audit, with the client's name removed.

Every section below appears in the report you receive. Figures and citations are from an actual engagement; company and competitor names have been replaced.

SubjectCompany A
CategoryDTC swimwear & beachwear
Questions run20
Engines4
Fielded2026-08-08

Section 01 — Signal Score

Composite visibility, 0–100.

Signal Score

54 /100

0100

Answers naming Company A44 of 80
Named first14 of 44

Company A is named in 44 of 80 answers across four engines, and appears first in 14 of them. Source diversity and consistency across engines are its strongest signals; the clearest room to grow is independent review coverage.

Insight

The score is held back mainly by Expert Mentions and Trust. Both respond to what is published about the brand, on its own site and on independent sites, which is why the plan in Section 05 starts there.

EngineMention rateNamed first

ChatGPT45%3 of 9

Claude60%3 of 12

Gemini60%4 of 12

Perplexity55%4 of 11

Section 02 — Signal breakdown

Eight signals, each traced to evidence.

Weighted composite = 53.6 · weights sum to 100%

          #SignalWeightScore
        

CoverageNamed in 44 of 80 answers

22% 55

CitationOwn site cited in 27 of the 44 answers that name it

18% 61

TrustClaims about Company A checked against its own description

15% 31

Entity strengthNamed first in 14 of the 44 answers that name it

13% 32

Source diversity154 distinct domains cited alongside a mention

10% 100

ConsistencyMention rate 45% to 60% across the four engines

9% 85

Citation depthOwn-site citations that point to a specific page

8% 41

Expert mentionsCitations from independent press and editorial sites

5% 16

Weighted composite 54

Section 03 — Competitive set

Who gets named in your place.

          VendorAnswers namingShare of answers
        

Competitor 1 49 61%

Company A 44 55%

Competitor 2 28 35%

Competitor 3 24 30%

Competitor 4 14 18%

Competitor 5 13 16%

Priority

Competitor 1 is named in 49 of the 80 answers, and its own website is the most-cited domain (36 answers). Two independent press titles are the next largest group of sources, which is where the plan in Section 05 starts.

Two of the 20 questions, translated from the market's own language

"Where can I buy a quality designer bikini with a distinctive look?"

Claude · Company A named · two competitors named alongside

"Where can I find women's swimwear with special prints you don't see in every shop?"

Claude · three other brands recommended · this is the gap the plan targets

Section 04 — Sources

Which sites the engines actually read.

243 distinct domains cited across 80 answers

          DomainTypeAnswers citing
        

Competitor 1 websiteCompetitor site 36

Source APress / editorial 32

Company A websiteOwn site 26

Source BPress / editorial 25

Competitor 5 websiteCompetitor site 23

238 other domainsLong tail —

Note — counts show how many of the 80 answers cite each domain at least once, across all four engines.

Audit includes target citation network mapping. Done-for-you outreach and implementation available as a separate managed package.

Section 05 — Action plan

Three tiers, from this week to done-for-you.

Tier 1 · This week +8–12 pts est.

Add a structured brand description pageA clear, factual page on Company A covering collections, materials and key facts. Targets Trust (+3–4).

Add FAQ content for top AI query patternsModel page copy on the high-urgency questions in this audit. Targets Coverage (+2–3).

Claim and complete brand profilesVerify the brand data on any directory or retailer listing the engines cite. Targets Consistency (+2–3).

Write one press-ready brand fact sheetOne page of accurate brand facts for editors to quote. Targets Expert Mentions (+1–2).

Tier 2 · 2–6 weeks +9–13 pts est.

Pitch Source A and Source B for brand featuresBoth already appear in the answers that name Company A. Targets Expert Mentions (+4–6).

Publish new-season collection pagesSpecific, dated pages give the engines something precise to cite. Targets Citation depth (+3–4).

Build a local-origin brand story assetShareable content on where the brand comes from. Targets Entity strength (+2–3).

Tier 3 · With Capibera +6–10 pts est.

Full citation strategyMapping and building every source the engines trust in this category.

About the estimates

Point gains are estimates built from the gaps this audit found: targets for the plan, not guarantees.

That was Company A. Yours lands within 8 business hours.

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